The latest breakout hit in theaters: a public awareness campaign about 3-D viewing.
An innovative, award-winning pilot program in Chicago is educating moviegoers about how vision problems may hinder their enjoyment of 3-D movies. It’s also helping them find corrective treatment from nearby optometrists.
“Offering the Finest Digital 3D Experience” was developed jointly by the West Chicago Optometric Society (WCOS) and the Windy City’s Classic Cinema theater chain.
Although only six months old, the campaign already picked up one of three special Outstanding Achievement awards during the International 3D & Advanced Imaging Society’s (I3DS) 2013 3D Technology Awards ceremony, held Sept. 18 at Paramount Studios in Los Angeles.
“The international 3-D entertainment industry and the eye care professions share a common goal in addressing binocular vision problems,” said WCOS President Steve Butzon, O.D. “This prestigious honor shows once again that the developers of 3-D technology recognize the important role eye care professionals play in the development of this exciting field.” Read the rest of this entry ?