Archive for the ‘Message from the Executive Director’ Category

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Rethink, Retool, Reinvent!

May 10, 2010

By Barry Barresi, O.D., Ph.D.,
AOA executive director

About a year ago the AOA embarked on a new member-focused strategy designed to enhance and expand the AOA’s member benefits and services. One key area of focus was rethinking, retooling and reinventing the Clinical Care Group, now called the Clinical & Practice Advancement Group (CPAG). Through this transformation, the AOA has brought in staff and volunteer leaders with strong experience in practice management, managed care, customer service, product development, and marketing.     Read the rest of this entry ?

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Saving vision

March 24, 2010

By Barry Barresi, O.D., Ph.D.,
AOA executive director

With the collaboration of volunteers and staff, the AOA produced a newly designed patient education piece in honor of this March’s Save Your Vision Month.

This year’s observance is focused on “Healthy Vision in the Workplace,” reminding employees of the importance of regular eye care and safety. Read the rest of this entry ?

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Connecting threads

February 18, 2010

By Barry Barresi, O.D., Ph.D., AOA executive director

A new theme at the AOA is expanded connection and engagement to serve members with information that supports their success as doctors and their success in the management of their practices. As many online visitors to the AOA will be noticing in the coming months, the AOA Web site is undergoing a process of evolution integrally related to these connections. Read the rest of this entry ?

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Staff who make a difference

February 5, 2010

By Barry Barresi, O.D., Ph.D., AOA executive director

In reflecting on our staff appreciation breakfast held last week, I am struck by how I did not understand until now the full story of the dedication and loyalty of the AOA staff during my many years in the volunteer structure. Read the rest of this entry ?