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Privacy Policy

AOA BLOG Privacy Policy

(Posted August 29, 2008; Effective as of August 29, 2008)

The American Optometric Association (“AOA”) is committed to protecting any personal information you provide (“Your Information”) when you visit “News From AOA” (the “Site”). Your use of the Site is governed by this Privacy Policy. AOA reserves the right to modify this Privacy Policy at any time by posting a notice on the home page of the Site. Your use of the Site after the notice is posted indicates you agree to the changes. This Privacy Policy is incorporated into AOA’s Blog Terms of Service, so please be sure to read all of the terms that govern your use of the Site.

Collection of Your Information
Your Information is collected on the Site only when you voluntarily provide it. Currently AOA does not require that you register with the Site in order to post comments. However, AOA reserves the right to change this format and will update its Privacy Policy accordingly. The Site is operated through WordPress.com. In order to access certain features on the Site, you may be required to register with WordPress.com. Please review WordPress.com’s Privacy Policy to familiarize yourself with their policies and procedures for handling personal information.

Cookies
AOA may use “cookies” to make it easier for users to access the Site. A cookie is a small amount of data that is sent to your browser from a Web server and stored on your computer’s hard drive. We use cookies to monitor traffic on the site and measure traffic patterns to improve functionality. You may disable cookies in your internet browser, but this may limit your access to the Site and affect your use of certain features or functions. Web pages may in the future contain electronic images known as Web beacons (sometimes called clear giffs or Web bugs) or other advanced technologies that are useful in the provision of services to you. We may use such devices to verify compliance with our terms and conditions of use or with any promotions on the site.

Security
AOA uses reasonable precautions to host and maintain the Site in a secure manner and to safeguard it from unauthorized access. AOA uses Secure Socket Layer encryption for transmitting and storing Your Information and stores Your Information in limited access servers. Neither AOA nor its Service Providers, however, can guarantee that any transmission of personal information over the Internet will be secure and you use the Site at your own risk.

Location of Servers and Transfer of Your Information
Your Information will be transferred to and stored in servers located in the United States.

Your Consent
By using the Site, you expressly consent to this Privacy Policy and the uses of Your Information described in it. By providing Your Information on the Site, you consent to transfer of Your Information to the United States and storage, processing and use of Your Information in the United States and to the transfer of Your Information to AOA’s Service Providers.

Website Visitors

Like most website operators, AOA collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. AOA’s purpose in collecting non-personally identifying information is to better understand how AOA’s visitors use its website. From time to time, AOA may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

AOA also collects potentially personally-identifying information like Internet Protocol (IP) addresses. AOA does not use such information to identify its visitors, however, and does not disclose such information, other than under the same circumstances that it uses and discloses personally-identifying information, as described below.

Gathering of Personally-Identifying Information

Certain visitors to AOA’s websites choose to interact with AOA in ways that require AOA to gather personally-identifying information. The amount and type of information that AOA gathers depends on the nature of the interaction. In each case, AOA collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with AOA. AOA does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

AOA may collect statistics about the behavior of visitors to its websites. However, AOA does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

AOA discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on AOA’s behalf or to provide services available at AOA’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using AOA’s websites, you consent to the transfer of such information to them. AOA will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, AOA discloses potentially personally-identifying and personally-identifying information only when required to do so by law, or when AOA believes in good faith that disclosure is reasonably necessary to protect the property or rights of AOA, third parties or the public at large. If you are a registered user of an AOA website and have supplied your email address, AOA may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with AOA and our products. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. AOA takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

Privacy Policy Changes

Although most changes are likely to be minor, AOA may change its Privacy Policy from time to time, and in AOA’s sole discretion. AOA encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

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