AOA to introduce newsmagazine as part of communications update

November 15, 2013

The AOA News is wrapping up its 50th year of publication in 2013 with this commemorative anniversary issue.

In December, the AOA will publish a special year-end edition devoted exclusively to changes related to health care reform.

“We’re pleased and proud that the AOA News served our members well for the past 50 years,” AOA President, Mitchell T. Munson said. “In looking forward to serving the profession in 2014 and beyond, I am excited to announce the AOA will debut a brand-new newsmagazine. Paired with the AOA’s redesigned website and revamped digital news at AOA.org/news, this publication will deliver well-organized information and in-depth insight into crucial developments in D.C., as well put you in touch with your fellow members across the country as never before.”

“The AOA is focused on bringing you the right information, at the right time, in the right format, whether you get it on your computer, smartphone or in print,” said Teri Geist, O.D., chair of the Communications Executive Committee. “The AOA website is now a model of current best practices, including daily news updates. And before the end of the year, in addition to the popular daily First Look email that summarizes medical and regulatory news from all over, we’ll also be delivering a weekly email summary of AOA news.”

“Just as optometry is expanding the scope of practice and becoming fully integrated into health care, the AOA is expanding the scope of information as well as the options for receiving it, and the newsmagazine is a key component of that expansion,” said Barry J. Barresi, O.D., Ph.D., AOA executive director. “The goal of the new publication is to give AOA members information that is current and credible, concise and convenient, informative and insightful.”

“Far more than just changes to the publication name and size, the introduction of a newsmagazine offers new opportunities—for fuller, deeper exploration into key issues; for more personal, insightful encounters with members; and for a broader, more comprehensive understanding of AOA affiliate associations—state, federal and student,” emphasized Geoffrey Goodfellow, O.D., chair of the AOA Publications and Education Committee.

Plans for the newsmagazine include more background and perspective; more stories about individual members—their families, challenges and successes; more photos and infographics; as well as more quick and easy tips, how-tos and round-ups.

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