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For kids’ sake

August 9, 2013
AOA President Mitch Munson, O.D., also known as the “Cow Eye Guy,” explains how the eyes work to a group of second-graders in Highlands Ranch, Colo.

AOA President Mitch Munson, O.D., also known as the “Cow Eye Guy,” explains how the eyes work to a group of second-graders in Highlands Ranch, Colo.

August tends to be a very busy month in our practices, particularly because of all the kids we see getting ready for school. Indeed, they are the lucky ones: the ones who have the resources for an eye examination and parents who understand the value of this important annual event. But what about the others?

One in four children has an undiagnosed vision problem that will likely limit their school performance.

So this is the perfect time for your practice to get the word out, not just within your practice population, but within your respective communities that eye examinations should be a regular part of a child’s comprehensive medical care.

And there is no better way to accomplish this than to get involved in your community or school district. Difficult? Not really. All it takes is a little imagination and a few introductions to the right people.

In 1989, only a year after opening our practice, I had a second-grade teacher from a local elementary school in my office who asked if I would lead a cow eye dissection for her class…yes..second grade.

So I agreed to do it, the word got out, I gradually expanded to several schools, and 24 years later, I am known as the “Cow Eye Guy” in Highlands Ranch, Colo. (Certainly, I’ve been called worse.)

It has been an incredible opportunity to give a little back to my community and to share the great message about who we are and what we do as optometrists.

Every year, both students and parents learn a little bit about their eyes, and they learn a bit more about optometry.

And even more important, it is the perfect place to share the many messages we need to convey about the importance of proper eye care.

As the Affordable Care Act becomes a reality next year, so too will the essential pediatric vision benefit promising a comprehensive vision examination for all children under 19.

That said, there is no reason why one in four children should ever, again, have an undiagnosed vision problem, and there is every reason why each of us should be championing the message of early and regular eye examinations.

Sincerely,

Mitchell T. Munson, O.D., AOA president

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