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AOA endorses The Vision Council’s ‘Think About Your Eyes’ national campaign

March 19, 2013

The American Optometric Association (AOA) is endorsing “Think About Your Eyes,” a national initiative focused on increasing public awareness of the importance of overall vision health. Think About Your Eyes, L.L.C., a non-profit organization under The Vision Council, announced that it is launching the campaign in the second half of 2013. The AOA will be raising awareness among its membership about this important public health campaign before and during the launch.

From left: Ed Greene, chief executive officer of The Vision Council; Rick Holt, director of Think About Your Eyes; Barry Barresi, O.D., Ph.D., executive director, AOA, at the national press conference announcement of AOA partnership in Think About Your Eyes at Vision Expo East in New York on March 15.

From left: Ed Greene, chief executive officer, The Vision Council; Rick Holt, director, Think About Your Eyes; Barry Barresi, O.D., Ph.D., executive director, AOA, at the national press conference announcement of AOA’s partnership in Think About Your Eyes at Vision Expo East in New York on March 15.

We are very excited to join this alliance of industry to communicate with our membership about the national public health campaign,” said Ron Hopping, O.D., MPH, president of the AOA. “This initiative was originally piloted in May 2010, in several test markets, and overall eye exams grew by nearly eight percent, translating to 120 incremental eye exams per practice, per year in those markets.”Following the successful pilot in nine test markets, The Vision Council anticipates a greater impact as the campaign rolls out on a national scale. “With results like that, imagine the impact we will have as we combine the strengths of the Vision Council, the leading industry association, and the AOA, the leading professional association,” said Ed Greene, chief executive officer of The Vision Council.

“We are dedicated to engaging our membership of optometrists across the country to make a difference in the overall eye health of the public,” added Barry Barresi, O.D., Ph.D., executive director, American Optometric Association. “We know working together as an eyecare community is key to the future success of this program.”

Representatives from Think About Your Eyes will attend both state and local optometric association meetings to seek support through annual membership and offer Think About Your Eyes advertising sponsorships to member optometrists in their markets. Meetings to garner ongoing awareness will also take place around the country with other leaders in the vision industry.

Optometrists interested in learning more about the campaign may visit www.thinkaboutyoureyes.com.

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