AOA offers Save Your Vision Month community outreach ideas

March 12, 2013

AOA_SYVM_Infographic_v5The AOA is proud to sponsor Save Your Vision Month (SYVM) each March. During this time, the AOA works to raise the public’s awareness about eye health and vision problems. The focus of the 2013 campaign is “Healthy Vision and Nutrition.” Our members can help spread the word by educating patients, the community and local media about this very important topic.

Here are some ideas:

  • Stop the Presses:  The local media can help you inform the public about SYVM.  You can use the AOA’s news release or write and submit your own article.  Send the release to local newspapers, radio and television stations.
  • Website and Newsletters:  Post your news release to your practice website or print in your practice newsletter.
  • Contact Local Organizations:  Mail information to the health department, public library and other community-based organizations.
  • Run a Community Listing:  Submit SYVM information to community blogs, bulletins and church newsletters.
  • Target Mailing:  Mail an introduction letter and the Six Healthy Nutrients Your Eyes Need flier to the human resource managers at local companies.
  • Participate in a Safety Fair:  Sponsor a booth at a local spring health or community fair.  These events are often held in conjunction with local fire departments, hospitals or other health care entities. The AOA has Health Fair Kits for sale through the AOA Marketplace (log-in required).
  • Hold a Healthy Vision Open House and Tasting:  Hold an open house at your practice featuring healthy recipes and pass out copies of the  Six Healthy Nutrients Your Eyes Need brochure.
  • Customize your Signature:  Include a message about SYVM as a part of your email signature.  “March is Save Your Vision Month. Healthy nutrition plays a key role in eye and vision health.”
  • Share Information from AOA: Share SYVM content straight from the AOA’s Facebook page right onto your practice’s page by clicking the “Share” button underneath our SYVM posts throughout March. Retweet #SYVM tweets from @AOAConnect and @AOANews

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