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Transitions, Younger release updated dispensing tool

January 23, 2013

transitionsNo one pair of lenses can provide a patient with all of the essential vision care they need. To help get this message out to the eye care community, Younger Optics and Transitions Optical have teamed up to create “More Choices: A Guide To Everyday and Sunwear Lenses,” a newly designed training and sales tool that introduces and supports the message of essential everyday and sunwear lenses as part of a patient’s total vision solution.

This booklet can be used to help eye care professionals (ECPs) and their patients better understand that everyday lenses and sunwear lenses are complementary, not competing products.

The booklet introduces and differentiates three essential everyday lenses:

  • Transitions® lenses
  • Transitions® XTRActive™ lenses
  • Transitions® Vantage™ lenses

…and two essential sunwear lenses:

  • Drivewear® polarized adaptive sunwear lenses
  • NuPolar® polarized lenses.

The reader can find more information on each lens product via easy-access tabs.

Each product tab provides answers to questions such as: Who is best suited for this lens? Why would a patient want this product? What does it look like when a patient looks through the lenses? What does the patient look like with the lenses on? What is blinding glare? Which lenses reduce or block blinding glare?

The “More Choices” brochure is also helpful in getting patients to understand the differences between lens products that are often perceived as similar, and in initiating dialogue to find which lenses are right for them. For example:

  • Drivewear lenses vs. NuPolar lenses – They are both polarized but one is photochromic, too. Does your patient spend a lot of time outdoors? Driving during daylight hours?
  • Original Transitions lenses vs. Transitions XTRActive lenses – Both types of Transitions lenses adapt to changing light outdoors, but one has a slight tint indoors and is darker in sunlight. Which Transitions lens is better suited to your patient’s activities?
  • Transitions Vantage everyday lenses vs. Drivewear sunlenses – Which lens can be worn indoors and at night? Which lens blocks blinding glare behind the windshield? This booklet helps your patient understand the crucial differences.
  • Transitions everyday lenses vs. polarized sunlenses – Yes, Transitions everyday lenses adapt to changing light outdoors, but they are not a sunglass replacement. How can polarized sunwear lenses complement Transitions everyday lenses to provide your patient with the best vision solution?

The “More Choices” brochures are available to eye care professionals at no charge through area Younger Optics representatives.

ECPs may also request copies by emailing the name of the eye care practice, address and phone number to marketing@youngeroptics.com. Or visit www.youngeroptics.com/marketing to order.

For more information about Younger Optics, NuPolar lenses and other products, visit the company’s website at www.youngeroptics.com.

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