Vision Council launches Web series on in-office processing, lens equipmentDecember 28, 2012
Your practice could be one of the many practices only performing exams and running a dispensary that is missing out on a third profit center: in-office processing. A new Web series created by The Vision Council offers firsthand commentary from eye care providers around the country who have chosen to invest in in-office processing equipment for their practice, from simple edging and lens assembly to full surfacing.
In the Web series, eight practitioners of varying backgrounds talk unscripted about their use of in-office processing equipment. They discuss how in-office processing equipment can capture new customers, reduce errors, and speed up order turnaround – all while keeping costs in check. In addition, by stepping into their in-office labs, viewers will get a sense of the space requirements and equipment needs for their own practice. The videos will be released bi-weekly, with a promotion that will last five months. Each testimonial will be added to the campaign’s official website, inofficeprocessing.com, and The Vision Council’s YouTube channel, YouTube.com/thevisioncouncil.
Featured optometrists in The Vision Council’s Web series include:
- Stephen Rozenberg, O.D., 10/10 Optics, New York, N.Y.
- Dora Adamopoulos, O.D., Eye 2 Eye, Alexandria, Va.
- Mike Gantley, Office Manager, Nilsen Eye Care, Richmond, Va.
- Michael Stoff, O.D., Eye Shoppe on 7th, Brooklyn, N.Y.
- Mike Morton, O.D., Eye Care Associates, San Bernardino, Calif.
- Robert Bauman, O.D., Dr. Robert C. Bauman & Associates, Stowe, Vt.
- Justin Bazan, O.D., Park Slope Eye, Brooklyn, N.Y.
“We know that when optometrists are researching in-office processing the first place they look is the Web, so we thought using the Internet was a great way of allowing ECPs to hear from their peers,” said Matthew Vulich, chair of The Vision Council’s Lens Processing Technology Division task force and vice-president of marketing for AIT Industries.