Transitions Optical challenges ECPs to test their multicultural knowledge with new online quiz

November 9, 2012

Transitions Optical, Inc. introduced a new, interactive quiz, challenging eye care professionals to find out if they’re prepared to meet the needs of their culturally diverse patients. Available through the Transitions Cultural Connections™ program, the quiz can be accessed free-of-charge at www.MyMulticulturalToolkit.com/Quiz.

The 10-question quiz is called “Are You Prepared?” and focuses on specific eye health, cultural and linguistic considerations for the largest and fastest-growing ethnic groups in the United States.

Throughout the quiz, eye care professionals are armed with information and tips for better serving their culturally diverse patients.

After receiving their scores, eye care professionals are directed to www.MyMulticulturalToolkit.com where they can download free education and resources.

“The U.S. population is shifting so that even eye care professionals who weren’t in a culturally diverse area years ago may now be noticing a significant change in their patient base,” said Manuel Solis, multicultural marketing manager, Transitions Optical. “We created the quiz as a fun way for eye care professionals to learn more about their diverse patients – and to think about forming their own multicultural strategy by taking advantage of the marketing tools and bilingual and in-language patient resources available through My Multicultural Toolkit.”

To learn more about the Transitions Cultural Connections program and to request free printed resources, contact Transitions Optical Customer Service at 800-848-1506.

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