Transitions breaks Guinness World Records® Title for photo mosaic in honor of World Sight Day

October 11, 2012

Transitions Optical, Inc. announced it has set the new Guinness World Records achievement for the “World’s Largest Photo Mosaic.” The record-breaking photo mosaic – consisting of 176,750 individual photographs and measuring 21,479 square feet in size – makes up one singular, recognizable image created to raise awareness about the importance of proper eye care and eyewear and underscores the value of healthy, quality vision and its role in helping to truly experience the world around us.

Assembled in Tampa, Fla. by Transitions Optical employees and volunteers from the Tampa Bay area, the photo mosaic was unveiled Oct.11 to commemorate World Sight Day. An Official Guinness World Records Adjudicator attended the mosaic construction and unveiling to verify Transitions Optical set the new record.

As part of its 2012 Official Sponsor of SightseeingTM (OSS) initiative, Transitions Optical asked consumers from across the United States and Canada to submit photos of their favorite “sights” they would miss if they were not able to see clearly to the Sight of the Day Photo Contest. In the United States, consumers were encouraged to visit www.SeeMoreSights.com to enter the contest.

The unveiling of the photo mosaic marks the final event of Transitions Optical’s year-long ‘Sightseeing City Tour,’ which consisted of five previous city stops in Miami, Dallas, Seattle, Chicago, and New Orleans, where Transitions Optical reached tens of thousands of people about the importance of visiting your eye doctor for regular, comprehensive exams and the role that healthy, enhanced vision plays in enjoying all of the ‘sights’ in life.

“We are proud to have set the new Guinness World Records title for the ‘World’s Largest Photo Mosaic,’” said Dan McLean, marketing manager, communications, Transitions Optical. “Throughout our Sightseeing City Tour, we’ve raised awareness among tens of thousands about the importance of healthy, enhanced vision and the role it plays in ‘sightseeing,’ and  in addition to the many photos submitted on the SeeMoreSights.com site, we’ve also seen high engagement among visitors. For example, nearly 15,000 visitors clicked to find an eyecare professional near them, confirming that the campaign is encouraging consumers to think about the steps they need to take to ensure their eye health. Achieving this new world record while honoring World Sight Day, is the perfect culmination of this year’s efforts.”

Attending Thursday’s  unveil event was Tampa City Council Chair Pro-Tem Harry Cohen, who placed the final photo into the mosaic, and issued a Proclamation declaring Oct. 11, 2012, as “Tampa Bay Sight Day,” reminding residents in the Tampa Bay area community how important it is to take care of their eyes.

“What an honor to be part of Transitions Optical’s record breaking efforts,” said Councilman Cohen. “This accomplishment certainly shines a global spotlight on the Tampa Bay area and Transitions Optical’s efforts to raise awareness about the important issue of maintaining healthy, quality vision. I hope the community will rally around this cause and visit their local eye doctor for a comprehensive exam.”

In addition, Transitions Optical presented a check donation of $50,000 from its Healthy Sight for Life™ Fund to non-profit organization Optometry Giving Sight, in support of its World Sight Day Challenge, which is designed to raise funds for projects that provide vision care, training and infrastructure support for people who do not have access to eye exams and eyeglasses. To help bring further attention to eye health issues, a donation was made through the Transitions Healthy Sight for Life Fund for each photo uploaded to the Sight of the Day Photo Contest.

“We are grateful for this generous donation from Transitions Optical, and their efforts to raise awareness about the importance of eye care and eyewear through the ‘World’s Largest Photo Mosaic,” said Clive Miller, chief executive officer, Optometry Giving Sight. “If each photo in the mosaic represents just one person whose life can be transformed by gaining access to an eye examination and glasses, that is tens of thousands around the world who will benefit thanks to the funds provided by Transitions Optical in support of this great project. This is an incredible contribution to global efforts to eliminate the backlog of refractive error blindness and impaired vision by the year 2020.”

For more about Transitions Optical’s Record for the World’s Largest Photo Mosaic, including photos and videos, and this year’s ‘Sightseeing City Tour,’ visit www.SeeMoreSights.com.

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