Survey shows parents want high-tech lenses for kids

September 17, 2012

A recent PPG Industries survey revealed that parents are interested in advanced lens technology and a combination of lens attributes when choosing eyewear for their children and are less price-driven than when choosing eyewear for themselves.

The findings reinforce that multi-benefit lens options like Transitions lenses or Trivex material, which offer clear vision, thinness, light weight, impact resistance and ultraviolet (UV) protection, present a real business opportunity for eye care professionals when making children’s eyewear recommendations to parents.

Consider that:

  • About half (52 percent) of parents felt that a combination of lens attributes (clear vision, thinness, light weight, impact resistance, UV protection) are the most important.
  • 13 percent said that they would always choose the lens that offers the best vision, while a slightly higher number (15 percent) said price was their primary concern, and 16 percent said impact-resistance, protection and durability was their primary concern.
  • When choosing for themselves, 21 percent said that price was their main concern.
  • The majority of respondents (75 percent) agreed that it is important to them that their child’s eyeglasses are made with the most advanced lens technology, similar to the responses of parents who were choosing for themselves (71 percent).
  • Vision insurance was also a factor in lens material selection, where 86 percent of respondents said it is important to them that their plan covers the most advanced lens technologies for their child’s eyeglasses – speaking to the importance of managed vision care plans keeping up with coverage of the latest products.

The online survey was conducted on behalf of PPG Industries from March 1-5, 2012, by Lightspeed among a nationally representative sample of 500 U.S. adults ages 18 and older who wore eyeglasses and had children.

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