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Industry Profile: Transitions Optical

September 16, 2012

Transitions Optical: Offering a Family of Products with Authentic Solutions

The ever-expanding, evolving and dynamic family of products available through Transitions Optical, Inc. goes beyond the basic function of a lens to adjust, adapt and enhance vision. While each member of the family brings a unique, innovative vision solution, they are unified by a brand name that empowers eye care professionals with the confidence that their patients’ needs will be satisfied.

The Transitions family of brands is divided into two categories.

Transitions® everyday adaptive lenses

Everyday options from Transitions Optical are meant to be worn indoors and outdoors in place of ordinary, clear lenses. They adapt to changing light for more comfortable vision, while protecting the eyes from ultraviolet (UV) radiation.

However, each product in this category offers different attributes to provide a range of patient benefits.

  • Transitions® VI lenses are the core everyday lenses. These are clear indoors and at night, and darken to provide more comfortable vision in changing lighting conditions outdoors. They are the #1-recommended photochromic lenses worldwide, and are available in all major lens designs and materials.
  • Transitions® XTRActive™ lenses are the darkest everyday lenses available. These are designed to have a slight tint indoors and activate behind the windshield of a car.
  • Transitions® Vantage™ lenses are the newest addition. They are revolutionary everyday adaptive lenses designed to both darken and increase polarization upon UV exposure to deliver noticeably crisper, sharper vision, even in the brightest outdoor glare.

Transitions® performance sunwear

Transitions performance sun lenses and sunglasses provide wearers a visual advantage during specific outdoor activities by adjusting to changing light conditions for color and contrast enhancement and improved depth perception. Partnering with best-in-class brands, Transitions adaptive sunglasses combine activity-specific color science and adaptive lens technology with frame styles and fit to result in a superior piece of sports equipment.

A full list of these products is available at www.TransitionsSunwear.com.

Authenticity Assured

With so many options available, the Transitions Certificate of Authenticity (COA) serves as a clear way to verify that a product is a true Transitions lens. Not only does the COA protect eye care professionals against unauthorized substitution, but it also reassures consumers that they have received authentic Transitions lenses.

Beyond the protection the COA provides, the year’s program also enables patients to refer friends to their eye care professionals and gives them access to exciting new prizes – like a $500 instant prize and an Ultimate Sightseeing Dream Vacation. When a patient wins, the dispensing practice gets a $400 Food for Thought Education & Lunch Package.

Additionally, eye care professionals can earn points, which can be redeemed for gift cards and Transitions Optical-branded merchandise. By encouraging patient COA registration, eye care professionals increase their chances to earn prizes, points and patient referrals.

Transitions Optical also donates $1 to a charity supported by the Transitions Healthy Sight for Life™ Fund for each consumer registration.

Eye care professionals can register for the COA program through Transitions Optical Customer Service at 800-848-1506.

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