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AOAExcel™ site offers unique resource for ODs

August 30, 2012

Optometrists, like just about everyone else, are now accessing goods and services online; however, they have never before had an online resource like AOAExcel™, according to Joe E. Ellis, O.D., AOA past president and chair of the new wholly owned AOA subsidiary that launched the new website last month.

“The AOAExcel™ website (www.ExcelOD.com) is unprecedented in the array of services it offers optometrists.” Dr. Ellis said. “Optometrists seeking practice management education, career guidance, financial services, insurance coverage, marketing strategies, professional opportunities, or coding/billing resources will now be able to find it all conveniently online at one site. Starting in early 2013, AOAExcel™ will launch XNetwork, providing direct access to health information technology (HIT) cloud-based products and connectivity services with other health providers.

“Moreover, to assist practitioners in easily navigating the site, AOAExcel™ offers recommendations on services or content, based on whether a practitioner is entering practice, midcareer, or looking forward to retirement,” Dr. Ellis said.

Prominently featured on the AOAExcel™ homepage are:

  • The AOAExcel™ Success Manager, which offers direct access to a range of placement, financial and insurance services
  • AOAExcel™ Reviews, featuring practitioner reviews of products and services for optometric practices
  • The AOAExcel™ Learning Management System, which offers easy access to EyeLearn™, the AOA’s optometric continuing education portal, and
  • The AOAExcel™ Toolkit, which will soon offer practitioners the opportunity to pick from a list of online practice management solutions that can be used to optimize practice operations, improve patient care and optimize third-party reimbursement payments

Other features include the AOAExcel™ Events Calendar, a listing of major meetings and other events of interest to optometrists.

Additional features will be added to the website on a regular basis, Dr. Ellis said.

“We hope that all AOA members, as well as their office personnel, will take a few minutes to visit ExcelOD.com over the coming weeks and explore all of the products and services it offers,” Dr. Ellis said. “We also hope optometrists will revisit AOAExcel™ regularly to find out about new offerings.”

Because he believes many optometrists will visit the site regularly, Dr. Ellis suggests practitioners consider making www.ExcelOD.com the homepage for their office computer systems or selecting the website as a “favorite” to facilitate easy access.

AOA members can log onto AOAExcel™ by entering their AOA member number and password in the boxes at the upper right corner of the website home page.

Nonmembers can obtain a limited-time guest registration on the site that includes multiple messages promoting the value of AOA membership.

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