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Companies merge to form world’s largest 3D organization

August 17, 2012

To better serve the growing global theatrical, television, video game, and mobile 3-D marketplace and professional community, the International 3D Society (I3DS) and the 3D@Home Consortium announced plans to merge operations and activities. With members in 20 countries and chapters in China, Japan, Korea, Europe, the United Kingdom and North America, the new organization will be known as the International 3D Society & 3D@Home. The merger was ratified by both organizations’ leadership and is effective immediately.

The AOA has a partnership with the 3D@Home Consortium designed to improve the understanding of 3-D/s3-D viewing as a safe and appropriate technology for all viewing audiences. The parties signed a Memorandum of Understanding (MOU) stating their intent to share data and jointly promote vision health utilizing stereoscopic 3D displays last spring.

The cooperative relationship will be a conduit for the exchange of the most current information and research. Both the AOA and the 3D@Home Consortium acknowledge vision and eye health may enhance consumers’ abilities to view 3-D/S3-D images, and ultimately increase their use of such technology. The two groups will collaborate in the development of common interest strategies, exchange of ideas, and shared best practices.

“This newly formed organization will serve to spearhead the growth and expansion of the 3-D entertainment industry across the entire ecosystem – from content conception and development, to consumer education and adoption,” said Tom Cosgrove, co-chair of I3DS & 3D@Home and president and CEO of 3net. “Across all platforms where 3-D is expanding, everywhere consumers are consuming 3D content, and in any way the 3D format is being utilized, our organization is there to support our members and advance the growth of this prolific medium.”

“3-D entertainment in the home has become an affordable proposition, with entry level sets falling below $1000. Consumers today also enjoy increasing content options such as 3D video on Blu-ray or via a streaming channel, broadcast programs such as sports, or even make their own 3D content,” said Dan Schinasi, co-chair of I3DS &3D@Home and senior TV planner at Samsung Electronics. “For the past few years our groups have each been laying a strong foundation for 3-D display, delivery and creation. We believe now is the time to focus on ensuring consumers feel comfortable with 3-D.”

“From supporting content creators to educating consumers, our two groups have distinguished themselves in providing neutral, non-branded information to important communities,” said Jim Mainard, past-chair of I3DS and head of Digital Strategy at Dreamworks Animation (DWA). “Their combined power and scope will maximize our ability to steadily grow 3D across countless media platforms in education, industrial applications, home photography, as well as the entertainment industry.”

The combined organization staff will be led by I3DS President Jim Chabin.

“In no other field are creative artists and technology professionals so dependent on partnership and mutual support,” Chabin said. “This new group connects professionals and markets from Hollywood to Silicon Valley, to Beijing, Tokyo, Seoul, London, Brussels, and 20 other countries. This is 3-D’s leadership and voice coming together to fuel the growing 3-D revolution.”

Heidi Hoffman, managing director of 3D@Home added, “The tools, services and displays in our electronics eco-system are rapidly adapting to deliver great 3-D experiences that are more life-like, more informational, and provide better learning experiences than the traditional 2-D we have all become accustomed to. The combined organization has the tools and support to pave a smoother path for the journey to the goals of our 3-D future.”

The new organization will include a powerful group of members with more than 60 companies and 500 professionals. Companies include: The Walt Disney Studios Motion Pictures, DreamWorks Animation (DWA), Sony Pictures Entertainment, Pixar, ESPN, BSkyB, Panasonic, XpanD 3D, Dolby Laboratories,3ality Technica, Masterimage 3D, RealD, IMAX, StereoD, National Geographic Cinema Ventures, CCTV China, Korea Telecomm, Intel, THX, Microsoft, Technicolor, Samsung, Sony Electronics, MobiTV, BluFocus, Walt Disney Studios, Eutelsat, Turner Broadcasting, Vizio and others.

Many of the involved Hollywood insiders, including Jim Chabin, most recently showcased the magic of 3-D possibilities at the Opening General Session sponsored by Essilor for Optometry’s Meeting® this summer.

Optometry’s relationship with these leaders in 3-D help  in understanding and optimizing the way people see 3-D. Visit http://bit.ly/Nh1OKJ to see video of James Sheedy, O.D., Ph.D., explaining how 3-D viewing problems may help diagnose eye problems.

For more information, visit www.3Deyehealth.org.

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