VisionWeb integrates with Diversified Ophthalmics software

June 13, 2012

VisionWeb, the premier provider of technology services to the optical industry, today announced the integration of Diversified’s Practice Maximus™ software with VisionWeb’s ophthalmic product ordering service. With this module, eye care providers using Practice Maximus will be able to place orders directly with any of VisionWeb’s lab partners from within their practice management software.

For 35 years, Diversified has prided itself in providing independent eye care providers with virtually any product or service needed to successfully run their practice.

Ten years ago, as one of VisionWeb’s early partners, Diversified was the first to offer eye care providers the option to order both soft contact lenses and eyeglass lenses through the VisionWeb portal.

This latest integration with Practice Maximus builds on the understanding that centralizing business processes increases efficiency and will provide another value-added service to the independent eye care provider, according to VisionWeb.

“The integration of Practice Maximus with VisionWeb’s ordering portal means our current and future PM software user base can place orders with their preferred lab right at their fingertips,” said Ron Cooke, O.D., president and chief executive officer of Diversified Ophthalmics, Inc. “This along with our EHR (electronic health records) certification is a very important milestone in our continued effort to meet the growing needs of our customers and their patients.”

“This addition provides more access to the products and services VisionWeb members need, which is what we strive to deliver,” said Tom Loveless, vice president of Business Development and chief financial officer for VisionWeb. “We are committed to providing our users with a one-stop shopping experience that makes ordering more convenient and efficient, so we are excited to welcome Diversified’s Practice Maximus practice management software to our network. Connectivity like this is precisely the reason that today’s busy eye care practices are choosing VisionWeb services for convenient online ordering.”

VisionWeb members who use Practice Maximus can register their preferred ophthalmic lab and begin ordering immediately.

Practice Maximus users are encouraged to call 866-626-2281 or email pm-info@divopt.com with questions regarding ordering through the integration or to get help with setup.

Ordering on VisionWeb is free for eye care providers.

For more information, or for help with VisionWeb ordering, contact VisionWeb Customer Service at 800-874-6601 or email customerservice@visionweb.com.

Additional information on VisionWeb can be found at www.visionweb.com. Additional information on Diversified Ophthalmics can be found at http://www.divopt.com or www.practicemaximus.com.

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