Transitions introduces ‘My Multicultural Toolkit’

May 3, 2012

Transitions Optical, Inc. introduced a new resource – MyMulticulturalToolkit.com – to serve as an eye care professional’s guide to meeting the needs of today’s growing minority populations. Compiling the popular tools and education offered to eye care professionals through the Transitions Cultural Connections™ program, the new online resource explains the reasons to focus on culturally diverse patients and provides a step-by-step guide to success, linking to helpful resources along the way. The toolkit also gives eye care professionals the opportunity to save specific links and resources to their own personalized “My Dashboard” for easy, future use.

Transitions Optical has received more than 100,000 requests for its resources through the multicultural initiative since the program began five years ago, which demonstrates the significant interest in this area, according to Manuel Solis, multicultural marketing manager, Transitions Optical.

“That said, taking advantage of a specific resource isn’t the same thing as implementing a more integrated effort, which can be more daunting for many eyecare professionals,” said Solis. “Fortunately, My Multicultural Toolkit shows that the process can be quite manageable and very worthwhile, by better meeting the needs of current and future patients, while also addressing an important business growth opportunity.”

My Multicultural Toolkit focuses on four key steps to grow an eye care professional’s business and improve patient satisfaction with culturally diverse patients:

  • My Community, which guides eye care professionals on how to learn more about the demographic groups that live in their regions with the Transitions MAP (Market Area Profile) tool.
  • My Practice, which helps eye care professionals establish a better environment for culturally diverse patients by educating staff and providing bilingual and in-language patient resources.
  • My Marketing, which provides strategies to attract culturally diverse patients, and offers access to tools, such as the Transitions® Marketing Wiz to build a unique marketing strategy for the practice, and the Transitions Online Marketing (TOM) Tool to develop customized materials.
  • My Industry, which helps eye care professionals learn what other industry professionals are doing to promote cultural competency and connects them with peers to share best practices and strategies.

A complimentary brochure making the case for My Multicultural Toolkit is available through Transitions Optical Customer Service at 800-848-1506. The brochure features statistics on the eye health needs of the three largest minority populations in the United States – Hispanics, African Americans and Asian Americans – and tells the story of typical patients among these groups from a first-person point-of-view. These stories are highlighted on the My Multicultural Toolkit tab of the Transitions Lenses: Healthy Sight Professionals Facebook page, and will be featured in trade advertising.

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