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See the future at Optometry’s Meeting® in Chicago

May 2, 2012

Innovators driving positive change in the world mark the history of optometry. From Roger Bacon, to Ben Franklin, to Raymond I. Myers, O.D., folks from humble beginnings made their mark on society and a field that helps people see the world more clearly.

Optometry’s Meeting® stands at the forefront of future innovations through a deft mix of cutting-edge education, tomorrow’s technology, and exposure to brilliant visionaries. Ironically, one of those visionaries was born in 1802.

Dimensional growth

Sir Charles Wheatstone likely didn’t understand his creation would revolutionize eye care in the 21st century.

In fact, the contraption didn’t turn many heads until Oliver Wendell Holmes introduced an updated version nearly a half-century later in 1881.

And, until recently, 3-D imaging and viewing was a novelty confined to the likes of the View-master® and niche movies.

Now, seemingly every movie and game title is released in 3-D while in-home flat screen televisions typically arrive at the doorstep “3-D ready.”

Even mobile devices are now capable of displaying 3-D images and augmented reality is, well, a reality.

But greater adoption of 3-D for entertainment is only part of the story (perhaps the least important part).

Its immersive qualities can foster highly effective learning environments for many students and recent optical science demonstrates that 3-D can help diagnose, and even treat, vision deficiencies in children and adults.

The opportunity for optometrists to create value for patients and society while building equity in their practices is enormous.

In fact some optometrists believe the technology is the greatest revolution for the profession in the last 150 years.

At Optometry’s Meeting® 2012 in Chicago, participants will have several opportunities to learn about 3-D and the promise it holds for society as well as the profession.

During the Opening General Session sponsored by Essilor, HOLLYWOOD COMES TO CHICAGO!

The audience will enjoy an insider’s perspective of how 3-D is transforming the entertainment world, as well as optical science and health.

Presented in partnership with Essilor and the International 3D Society, this is a “can’t miss” event!

Attendees can dive even deeper into the technology and its applications during one of several education sessions, including the complimentary Saturday 3-D Symposium (D201).

Participants will learn all they need to know in order to make their practices “3-D ready!”

The course is open to all attendees, so registering now to reserve a seat is advised.

Tomorrow’s technology today

Many Optometry’s Meeting® attendees are drawn by the presence of over 200 exhibitors in the Exhibit Hall.

At Optometry’s Meeting® 2011, the refreshed Exhibit Hall received rave reviews from exhibitors and attendees alike.

With similar exhibitors and technologies grouped into “districts,” much like a department store, participants are better able to navigate the floor and see exactly the people and products that advance their practices, all in record time!

This year, don’t miss the Exhibit Hall Grand Opening sponsored by Shamir, where attendees can see the latest in technology while enjoying fine wine and cheese. The commemorative Shamir glass is yours to keep.

Fellow visionaries

Optometry’s Meeting® attendees are greeted by a variety of opportunities to connect with like-minded professionals throughout their stay in Chicago.

Optometry’s Meeting® Welcome Hour, sponsored by the AOA and CooperVision, provides a casual atmosphere to connect with old friends and meet new ones.

A variety of beverages and plentiful hors d’oeuvres complement the conversation nicely.

“The Eye Docs of Rock” may not have Madonna’s Super Bowl™ entourage, but rest assured they know how to bring down the house with a raucous, entertaining evening of music and dance.

Join them during the Incoming Presidential Celebration honoring Ronald Hopping, O.D., sponsored by Alcon, Optos, and Vision Source.

While nothing can be promised, this event has been known to feature cameo performances from several eye care professionals!

And certainly one of this year’s highlights is “A Celebration of Optometry,” sponsored by HOYA.

Taking place at the incomparable, world-renowned Field Museum Chicago, guests are sure to be engaged by one of the planet’s foremost collections of artifacts and information related to natural history, anthropology, botany, geology, paleontology, and zoology.

Housing more than 20 million items, it plays a central role in global research and education related to diversity and relationships in nature and among cultures.

Join your colleagues in recognizing the AOA and the American Optometric Student Association Board of Trustees while enjoying Taste of Chicago-themed appetizers and desserts with entertainment provided by dueling pianos. But watch out for “Sue,” the world’s largest and best-preserved Tyrannosaurus Rex specimen in the world. We hear she’s hungry!

Future opportunities

Many Optometry’s Meeting® participants are looking for employment, looking for job candidates, looking for partners, or looking to buy or sell a practice.
You’ll find “all of the above” at Optometry’s Career Center®, sponsored by Marchon and Optos.

A wealth of resources are available to anyone seeking growth within or outside of their current situation, including career information, qualified candidates, and different modes of practice. If charting the future is important to you, you’ll want to dedicate at least a couple of hours to this important element.

Without a doubt, Optometry’s Meeting® participants will see tomorrow more clearly.

Register online today at www.optometrysmeeting.org.

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