AHAF campaign encourages comprehensive eye exams

May 2, 2012

As part of May’s Healthy Vision Month, the American Health Assistance Foundation (AHAF) vision programs—Macular Degeneration Research and National Glaucoma Research—kicked off its “See a Better Tomorrow” campaign, during which patients are encouraged to schedule a comprehensive eye exam and learn ways to protect against vision loss. The foundation’s website, www.ahaf.org/SeeABetterTomorrow, refers visitors to the AOA’s Dr. Locator to assist with scheduling exams.

This year’s campaign features a range of communications activities and promotions, including:

  •  Public service announcements for radio and television
  • A “See a Better Tomorrow” photo contest
  • Webpages with wide-ranging glaucoma and macular degeneration materials
  • Publications and fact sheets, including healthy vision tips
  • Emails with research news and new materials
  • A new video series on macular degeneration
  • A doctor locator, to help people make eye exam appointments with AOA optometrists
  • A Q&A with an international expert on the state of macular degeneration research
  • Social networking
  • eCards to remind loved ones to get an eye exam

The campaign is expected to reach tens of millions of impressions and AOA members are encouraged to participate.

Visit www.ahaf.org/SeeABetterTomorrow for an extensive set of resources, including publications, fact sheets, and informative audio and video segments, or call 800-437-2423.

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