Company unveils new name, logo

March 30, 2012

The optical technology company known as Pro Fit Optix announced it has rebranded itself as PFO Global and unveiled its new logo.

“The new brand and logo reflect who the company has grown to be in the marketplace, expanding beyond offering free-form lenses to become the innovative source for complete eyewear, mobile dispensing equipment and free-form lens calculation software worldwide” said Rudolf Suter, president and chief executive officer.

According to the company, the design of the new logo represents a unified balance between approachability and technical innovation. It reflects changing times with precise, decisive and clean graphics.

The technical expertise of PFO Global is represented by the symmetry and the geometry of the shapes within the icon – demonstrating how the human eye works as a lens. The left and right elements within the logo illustrate the collaborative relationship between PFO Global and our strategic partners. The union of these two elements signifies an effective solution to a consumer’s eyewear needs.

Together, these elements create the new vision of PFO Global. For more information, contact Kristina Roberts: kroberts@pfoglobal.com.

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