Industry Profile: Essilor

March 22, 2012

A Letter From Howard Purcell

It is always my privilege to address you on behalf of Essilor, a proud supporter of the AOA and its membership. This year, I am proud to be a 30-year member of the AOA, and I look forward to another exciting year in our industry. In 2012, Essilor continues to embrace every opportunity to provide support to optometry and to those institutions currently educating the optometrists of tomorrow. And we look forward to a year of continued partnership with you, as together we provide excellence in vision care. Essilor continues its dedication to equipping you with the most innovative services, products and tools that will enable you to meet head-on the emerging technologies that shape your patients’ experiences even before they step foot into your practice.

For each of you, embracing technology is a way to attract patients and build relationships long before your patient’s visit. Just like you, your patients have the ability to access all sorts of information and services through Web sites or mobile apps. Every five minutes approximately 250 patients search Google for the word “Eyeglasses.” In 2012, Essilor is once again investing millions of dollars to help you attract customers to your practices. Our multi-million dollar Crizal® advertising and social media campaign will run through the end of the year.

Check out crizalusa.com to view and listen to the television and radio commercials. As we launch Crizal UV™ products this year, we will take the opportunity to educate your patients on the importance of complete eye protection from damaging UV rays, and we will provide you with the most complete line of products to provide that protection. Also this year, Essilor is proud to offer an entirely new category of products to the industry through our anti-fog technology, Optifog™ lenses. A recent survey commissioned by Essilor, found that nearly three in four eyeglass wearers (73 percent) would be interested in learning about anti-fog lenses from you. Optifog is the first and only long-term solution for fog-free vision, and we will provide you with everything you need to make this once avoided conversation with your patients an exciting topic of your daily discussion.

New tools and services allow you to engage with patients differently and, consequently, to differentiate yourselves and your practices. In 2012, Essilor will make even more widely available the Visioffice® System. This system allows you to deliver the most precise and individualized vision solutions to your patients, but also creates a unique patient experience. And to continue to strengthen our deep commitment to the optometric industry, Essilor is also placing even more Visioffice systems in optometric schools across the country, training the optometrists of tomorrow with the latest technology for the dispensary and beyond.

Essilor offers you a set of tools that allows you to maintain your relationship with your patients even after they’ve left the practice. MyOnlineOptical℠, Essilor’s e-commerce solution, lets ECPs across the U.S. offer an unlimited frames and lenses selection for their patients to enjoy in the comfort of their own homes. Essilor has built more than 1,000 online optical stores for independent eyecare professionals. The service has experienced a steady increase since its launch and continues to add satisfied practices each month. MyOnlineOptical provides another opportunity for you to maintain the loyalty of patients who might not otherwise make eyewear purchases in your dispensary.

Finally, I am proud to announce that the Essilor Vision Foundation has now screened more than 70,000 children and provided over 15,000 pairs of glasses as it nears its fourth anniversary in the spring of 2012. Now with two mobile exam buses, the Foundation has concentrated its efforts on U.S. elementary school children including establishing more than 100 Adopt-A-School programs, furthering its goal to provide “Better Sight for a Better Life.” This Foundation relies completely on support from its donors to provide potentially life-changing screenings, eye exams and other vision resources to children who cannot afford them otherwise. To support the Foundation, visit http://essilorvisionfoundation.org.

As you have come to expect from Essilor, look forward to many other exciting new product announcements throughout 2012, as we continuously strives to provide the most comprehensive, innovative portfolio of products to help you meet every patient’s needs. Let me thank you again for your support of our people and our business and for your dedication to an industry that is making a difference in the lives of people around the world.

Yours sincerely, Howard Purcell, O.D., vice president, Essilor of America

One comment

  1. We are fortunate to have this commitment and leadership to support education, research, charitable activities, the development of innovative products, and the betterment and expansion of eyecare.

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