Hoya to sponsor vision therapy discussion in Utah

March 13, 2012

Capping off a marketing competition, Utah Valley University (UVU) students will be treated to a discussion on vision-related learning challenges and how vision therapy can help with authors Jillian Benoit and her mother Robin on Thursday, March 22 at 6 p.m.

A team of UVU communication students is working with the non-profit organization Optometric Extension Program Foundation to create an effective online marketing campaign for the book “Jillian’s Story: How Vision Therapy Changed My Daughter’s Life” as part of Google’s Online Marketing Challenge competition.

The team of students, along with UVU Communication assistant professor Matthew J. Kushin, selected the non-profit organization, Jillian’s Story, for the marketing competition and is also learning online marketing concepts including effective use of Google AdWords.

“We’re so happy to be able to help bring Robin and Jillian to UVU,” noted Heather Padgett, national marketing manager for HOYA Vision Care, NA. “For the communications students it is a great opportunity to meet the people who authored the book they are marketing, and for the community at large, the subject of undetected vision problems in children and the value of vision therapy is an important message.”

The Benoits will share the struggles and successes described in their book, which is a non-academic and personal approach to the subject of vision therapy.

“I’ve learned that vision problems are as troubling for adults as they are for children and teens,” Benoit said. “Undiagnosed and untreated vision challenges follow adults into their later years, sometimes disrupting careers.”

Parents, educators, future educators and medical professionals are encouraged to attend the free UVU seminar to hear Jillian’s story and to gain insight on vision problems, how those problems affect learning and how vision therapy exercises can help.

For more information on the event, visit www.uvu.edu/comm/jillians_story.html.

Local optometrists Robin Price, O.D., and Jarrod Davies, O.D., also will be on hand to answer questions and explain the vision therapy they provide in their Pleasant Grove practice.

For more information on vision problems and therapy, go to the Optometric Extension Program Foundation website at www.oepf.org.


One comment

  1. […] was wonderful to read this news item from the AOA online noting that a team of Utah Valley University (UTU) communication students is […]

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