Eisenstatt to lead SCO Hayes Center

November 18, 2011

Gerald Eisenstatt, O.D., has been named director of the Hayes Center for Practice Excellence (HCPE) at Southern College of Optometry (SCO) in Memphis, Tenn.

The Hayes Center for Practice Excellence was founded in 2005 by 1973 SCO graduate, Jerry Hayes, O.D., and his wife, Cris.

With matching funds provided by SCO’s Board of Trustees, the Hayes Center became a reality as one of the first centers to focus on teaching independent optometrists business principles applicable for their practice, including strategic planning, budgeting and increasing profitability.

Dr. Eisenstatt is a 1984 SCO graduate who joined the faculty in 1999. A successful private practitioner in Memphis, he will complete his Masters in Business Administration (MBA) at Christian Brothers University in the fall of 2011.

“We are very excited to have someone with Dr. Eisenstatt’s unique blend of experience in both private practice and academic leading the Hayes Center,” said Dr. Hayes. “He will be a tremendous resource for both SCO students and alumni.”

“Dr. Eisenstatt brings years of private practice knowledge and success in overseeing SCO’s practice management curriculum,” said SCO President Richard W. Phillips, O.D. “His expertise is an important part of teaching our students how to manage the business side of an optometric practice. The Hayes family and I are confident that Dr. Eisenstatt is a natural fit to lead our effort to enhance the stature and involvement of the Hayes Center at SCO and throughout optometry as we emphasize the importance of instilling practice management principles in our graduates.”

In addition to teaching students and recent graduates important optometric business principles, the Hayes Center will also oversee SCO’s Career Counseling and Placement Services initiatives designed to provide valuable resources to students and alumni alike.

The Hayes Center additionally offers continuing education and other courses for alumni and recent SCO graduates.

Dr. Eisenstatt is a member of the Practice Management Educators Association, the AOA, the Tennessee Association of Optometric Physicians and the West Tennessee Optometric Physicians, where he was a past president in the local society.

He has served as a clinical examiner for the National Board of Examiners in Optometry in the clinical skills section.

Dr. Eisenstatt has been published in many optometry journals and has lectured at numerous meetings.

Dr. Eisenstatt has also been named the recipient of SCO’s Teacher of the Year award on numerous occasions.

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